![MELLOTRON - LOGO ILLUSTRE](https://images.prismic.io/portfolio-elisa-dubois/0dbd2b5a-65e2-4e27-b476-616d7379cf3c_MELLOTRON+-+2.jpg?auto=compress,format)
03
Le Mellotron, Global music radio from Paris
client
Le Mellotron
role
Art director
production
Logo
Styleguide
Creation of a new brand identity for a pioneering Parisian internet-radio
context
The Mellotron is both a webradio and a bar in Paris. The new identity had to adapt to their different communications media. We focused on the origin of the word "mellotron", and made sure to create a logo that could live independently without the name.
![MELLOTRON - PLANCHE RECHERCHE](https://images.prismic.io/portfolio-elisa-dubois/6740d987-7eb7-461e-896d-3287a9af65ec_MELLOTRON+-+1.jpg?auto=compress,format)
![MELLOTRON - LOGO ILLUSTRE](https://images.prismic.io/portfolio-elisa-dubois/0dbd2b5a-65e2-4e27-b476-616d7379cf3c_MELLOTRON+-+2.jpg?auto=compress,format)
![MELLOTRON - COMPOSITION LOGO](https://images.prismic.io/portfolio-elisa-dubois/cc89dc14-056f-425e-abfd-ece1c5775722_MELLOTRON+-+3.png?auto=compress,format)
![MELLOTRON - ILLUSTRATION LOGO](https://images.prismic.io/portfolio-elisa-dubois/6c49101a-51d1-4952-ab6f-373099278032_MELLOTRON+-+4.jpg?auto=compress,format)
![MELLOTRON - ILLUSTRATION LOGO](https://images.prismic.io/portfolio-elisa-dubois/06a1726a-33c1-4dd8-9111-98a2f0518a21_MELLOTRON+-+6.jpg?auto=compress,format)
![MELLOTRON - ILLUSTRATION LOGO PARIS](https://images.prismic.io/portfolio-elisa-dubois/2669d9ff-695e-40d8-a812-2963d97b0145_MELLOTRON+-+5.jpg?auto=compress,format)