06

Nespresso Agit,
More than just a commitment

client

Magnetism

role

UX/UI Designer

production

Wireframes

UI Design

Prototypes

Promote Nespresso's CSR commitments on working conditions, respect for human rights and preservation of the planet.

context

The objective of the Nespresso Agit site is to illustrate its actions on working conditions, respect for human rights and preservation of the planet. Also, Nespresso supports culture through art, cinema and gastronomy and wishes to present its commitments on all of these themes.

With a mobile first approach, while respecting accessibility constraints allowing optimized display on all media, the main challenge of my work was to structure this site rich in editorial content. Meticulous work on iconography has also made it possible to develop an elegant interface while respecting the brand image.

http://nespresso.com/agit/

Nespresso agit homepage
Nespresso agit homepage mobile
Nespresso agit content page article
Nespresso agit ambition timeline page